Exposure is important for all business marketing strategies. After all, the more people who are exposed to there business the more people are likely to utilize there business’ services. If online visitors are not able to see there web site or even know that it exists, then they probably are not going to purchase there products or services. Listing there business’ web site in online business directories helps there web site to gain exposure. Thousands of people use online business directories every day to find things they are interested in. These are people who are actively searching for web sites that are directly related to there products or services. Online business directories will expose there business to more online visitors, which could increase traffic to your web site.